wwe \\ kmart 360º retail promotion
in-store \ radio \ website \ tv \ event \ email \ social media
strategy: Evolve partnership with WWE to expand reach and focus on the big bets:
\\ Co-Sponsor of #1 WWE Event
\\ Attach national media value
\\ Provide an exclusive offer that leveraged the WWE fans passion for ringside access to WWE superstar
results: Entertainment programming drove increased sales and purchase intent for Kmart.