wwe  \\  kmart 360º retail promotion

 

in-store \ radio \ website \ tv \ event \ email \ social media 

 

strategy: Evolve partnership with WWE to expand reach and focus on the big bets:

\\ Co-Sponsor of #1 WWE Event

\\ Attach national media value

\\ Provide an exclusive offer that leveraged the WWE fans passion for ringside access to WWE superstar

 

results: Entertainment programming drove increased sales and purchase intent for Kmart.