new balance  \\  minimus launch

 

a simple concept: < = >.

FEEL THE TERRAIN. HAVE MORE CONTROL. 

That’s the minimalist experience.

 

For this new product launch, education was key. At retail customers were encouraged to interact with and “test drive” the shoe on different terrains.

 
Lady Foot Locker, Entry Display
Lady Foot Locker, Entry Display

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Lady Foot Locker, In-Store Display
Lady Foot Locker, In-Store Display

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Dick's Sporting Goods, End Cap
Dick's Sporting Goods, End Cap

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Lady Foot Locker, Entry Display
Lady Foot Locker, Entry Display

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1/10

\\ new balance