new balance  \\  minimus launch

 

a simple concept: < = >.

FEEL THE TERRAIN. HAVE MORE CONTROL. 

That’s the minimalist experience.

 

For this new product launch, education was key. At retail customers were encouraged to interact with and “test drive” the shoe on different terrains.

 

\\ new balance

 
 
 

© 2018 Tabitha Bogard