new balance  \\  minimus launch

 

a simple concept: < = >.

FEEL THE TERRAIN. HAVE MORE CONTROL. 

That’s the minimalist experience.

 

For this new product launch, education was key. At retail customers were encouraged to interact with and “test drive” the shoe on different terrains.

 
Lady Foot Locker, Entry Display
Lady Foot Locker, Entry Display

Lady Foot Locker, In-Store Display
Lady Foot Locker, In-Store Display

Dick's Sporting Goods, End Cap
Dick's Sporting Goods, End Cap

Lady Foot Locker, Entry Display
Lady Foot Locker, Entry Display

1/10

\\ new balance