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new balance \\ minimus launch
a simple concept: < = >.
FEEL THE TERRAIN. HAVE MORE CONTROL.
That’s the minimalist experience.
For this new product launch, education was key. At retail customers were encouraged to interact with and “test drive” the shoe on different terrains.
work

Lady Foot Locker, Entry Display

Lady Foot Locker, In-Store Display

Dick's Sporting Goods, End Cap

Lady Foot Locker, Entry Display
1/10
\\ new balance
client list
noteworthy
contact
tabithabogard@icloud.com
214.476.7867
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