bank of america  \\  “opportunities for all” campaign


ARF David Ogilvy Award for Excellence in Advertising Research

The ARF David Ogilvy Awards honor advertising research initiatives that were instrumental in developing outstanding marketing and advertising campaigns that achieved marketplace success. The criteria for the awards are based upon the application of research in four creative marketing elements: strategy development, creative development and refinement, the direction of media exposure, and demonstration of marketplace effectiveness


© 2018 Tabitha Bogard