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bank of america  \\  omni-channel marketing


As an official sponsor of the summer Olympics, Bank of America wanted to engage customers to “show their spirit” by enrolling in the BAC Affinity Card and Checking program.


in-store; dynamic, life-size POS was designed to integrate with the existing banking center fixtures. The idea was to create a true to life “olympic experience” that would entice customers to sign up for the program.

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