bank of america  \\  omni-channel marketing

Bank of America’s Affinity Card program let’s you choose from a variety of categories and organizations.

This nationwide launch had to be as versatile and individual as the banking center’s themselves.

The objective was two-fold:

– Deliver a program that would lend itself to the diversity of each region

– Engage associates to become involved with the community and the BAC brand

Our solution: A customizable, interactive “kit” that allowed each banking center to “express” their individuality. The result: Success! Enrollment for Affinity Banking increased and associates felt personally vested in the outcome.