bank of america  \\  omni-channel marketing

 

Bank of America’s Affinity Card program let’s you choose from a variety of categories and organizations.

This nationwide launch had to be as versatile and individual as the banking center’s themselves.

 

The objective was two-fold:

– Deliver a program that would lend itself to the diversity of each region

– Engage associates to become involved with the community and the BAC brand

 

Our solution: A customizable, interactive “kit” that allowed each banking center to “express” their individuality. The result: Success! Enrollment for Affinity Banking increased and associates felt personally vested in the outcome.

BAC My Expression Checking
BAC My Expression Checking

In-store customizable kit

BAC My Expression Checking
BAC My Expression Checking

Customizable POS

BAC My Expression Checking
BAC My Expression Checking

Customizable POS

BAC My Expression Checking
BAC My Expression Checking

In-store customizable kit

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